Daily rhythm, redesigned
Verdant HealthRebuilt the daily tracking flow around soft, single-tap cards — cutting missed logs by a third in the first month.
Open for two new projects this autumn
Interfaces you want to reach out and touch.
I'm a product designer in Utrecht building calm, tactile digital surfaces for health, finance and small studios — where a shadow does the job a border used to.
− Flat, forgettable
✓ Soft, held
Recent collaborators
Verdant Health
Nord Finance
Aster Studio
Kinfolk Market
Halcyon Travel
Loam Coffee
Selected work
Six projects from the last three years, spanning health tracking, banking, travel and brand systems.
Onboarding without the paperwork feel
Nord FinanceReplaced a nine-step form with a raised, conversational sequence that halved account setup time.
A design system for a five-person studio
Aster StudioOne shadow scale, twelve components — enough structure to move fast without losing the studio's handmade feel.
Making a marketplace feel like a shelf
Kinfolk MarketProduct cards that press in when tapped, borrowed from the feel of picking something up in a shop.
A booking flow with fewer decisions per screen
Halcyon TravelSplit a dense five-field search into a raised, sequential picker — trip completion rose 21% on mobile.
A subscription checkout that doesn't feel like a trap
Loam CoffeeRebuilt plan-switching and pausing as an obvious, always-visible control instead of a buried settings page.
Featured case study
Rebuilding Nord Finance's first ten minutes
Nord's account-opening form was built for compliance, not people — nine screens, no sense of progress, and a support inbox full of "is this still loading?" I redesigned it as a single raised card that reveals one decision at a time, with the shadow depth itself showing how far along you are.
−52%
Signup time
1.2M
Installs since launch
4.8
App store rating
How I work
Three things I return to on every project, whatever the brief.
Shadow as hierarchy
Depth tells people what's interactive before they've read a word. I'd rather raise a button than label it "tap here."
Motion that answers you
A card presses in when you touch it, settles when you let go. Nothing moves on its own — every animation is a reply.
One material, everywhere
Same surface, same light source, across the whole product. Consistency is what makes softness feel intentional and not accidental.
What a project looks like
Four stages, roughly three to five months depending on scope.
1
Discovery
Two weeks with your data, your support tickets, and your team to find where the product is actually losing people.
2
Shape
Rough flows and grey-box screens, reviewed with your team every few days rather than presented once at the end.
3
Build
Full visual and interaction design, handed to engineering in workable batches instead of one large file drop.
4
Handoff
A short internal guide so your team can keep extending the system after I've moved to the next project.
Toolkit
What I actually design and prototype with, day to day.
Figma
Framer
Principle
Design tokens
Design systems
Motion design
Accessibility audits
Workshop facilitation
Notion
Arc
I started out designing print for a small publisher in Nijmegen, which is probably why I still think in terms of weight, light and paper before I think in pixels.
For the past eight years I've worked as an independent product designer, usually joining a team for three to six months to take one part of a product from rough idea to shipped release. I like problems with real constraints — a support team that's drowning, a form nobody finishes, a dashboard nobody opens twice.
Outside client work, I run a small monthly write-up called Soft Notes, on tactile interface details other people usually skip.
8
Years independent
40+
Products shipped
3
Design systems built
2018 — present
Independent product designer
Utrecht, working with teams across the EU
2015 — 2018
Designer, Bureau Nijmegen
Editorial and print design for regional publishers
2011 — 2015
BA Graphic Design
Willem de Kooning Academy, Rotterdam
What people say
Two notes from recent collaborators.
"Talia was the first designer on our team who could explain why a shadow was two pixels too dark. That precision is the whole reason the redesign held up a year later."Rik Bergman — Head of Product, Nord Finance
"She joined for what was meant to be a six-week audit and ended up rebuilding our entire component library — we're still using it two redesigns later."Sanne de Wit — Founder, Kinfolk Market
Soft Notes
A monthly write-up on tactile interface details — recent entries.
March 2026
Why two shadows read as one surface
The light-and-dark pairing isn't decoration — it's what tells your eye a card and its background share the same material.
Read the noteJanuary 2026
Press states are underrated
Most teams design a hover state and stop. The moment right after a tap is where trust in an interface is actually built.
Read the noteNovember 2025
Designing for one light source
Picking a single, consistent angle for every shadow in a product is a small decision that quietly holds the whole thing together.
Read the noteCommon questions
A few things people usually ask before we start.
What's your process for a new project?+
Usually discovery, shape, build and handoff over three to five months — outlined above. Smaller engagements compress the first two stages into a single week.
Do you work with in-house teams, or solo?+
Both. Most projects have me embedded alongside your product and engineering team; some are a solo audit with a handoff document at the end.
What tools do you design and prototype in?+
Figma for interface work and design systems, Framer or Principle when a flow needs to be felt rather than described.
Are you open for smaller, one-off audits?+
Yes — a one-to-two week review of a specific flow, with a written report and a short set of prioritized fixes.
Have a project that needs a softer touch?
I take on two or three engagements at a time, usually starting a month or so out. Tell me what you're building.
talia@taliavoss.design